Website promotion price – how do you calculate the cost of website promotion?
SEO Price is definitely important With the boom in online business, many people are turning to digital marketing. Meanwhile, many users ask us, what is SEO? Website promotion and website optimization is a collection of activities that are done to place a website in the top results of Google. Since every special job has a cost, it is natural for the employer to know the cost and price of website promotion and website optimization. The importance of website promotion today is not hidden from anyone. This is why many businesses are looking for a way to get to the top of Google’s results. This event can give new life to any business and make that business get a larger share of customers who are looking for the desired product and service through the search engine.
Why should you pay for SEO?
75% of people never get past the first page of search results. This means that 3 out of 4 browsers will find the solution they want on the first page of their search results. By taking the time to understand your customers and the words they use to search for your product or service, SEO can help your business gain exposure to your customers. When this happens, you can expect to increase your website sales.
SEO is one of the most common forms of online marketing. If you want to increase traffic to your website, SEO can be your recipe for success. SEO is a continuous and long-term process that has more sustainable results. Don’t think of SEO as a cost; Instead, look at SEO as a long-term investment.
Website promotion brings countless benefits such as developing your business, getting ahead of competitors in the market, knowing the needs and preferences of potential customers, becoming a market leader, branding and development trust among customers. Sounds fascinating, doesn’t it?
How much does SEO cost? – Website promotion price
We know that business owners are looking for direct and simple answers. You want a simple figure that matches your monthly or annual budget. But the reality is that the cost of SEO can vary dramatically depending on the SEO services you need. The price of an SEO package varies according to many factors, such as the amount of content required, expectations, forecasts for business growth and the scope of services required. You should have a fairly good view of SEO services so that you are not surprised when you receive SEO offers from marketing agencies!
In this guide, we want to help businesses of all sizes understand how to budget for quality SEO services and avoid potential scams.
Factors affecting the cost of SEO for a website
Now, an important question that arises in this context is the rate and price. How is the website promotion price determined ? In other words, how much should a website cost to be on the first page of Google?
To answer this question, it must be said that the rate and price for website SEO does not have a specific value and it is not possible to check the price list for website SEO and compare it. Because the price of website promotion and optimization for one website is different from another website and depends on various factors.
These factors include:
- Number of keywords
- The lifetime of the website domain
- The location of the site in the selected keywords
- A company or person that provides SEO services
- Current Site Terms
- Content production
- Inbound links
To get an accurate SEO quote from an SEO expert or SEO company, you must first provide information about your business. This helps the SEO marketer determine how much work is required, the type of content needed, and roughly how long it will take to complete.
Website promotion price
So there is no pre-set scenario for SEO pricing. SEO is priced by taking into account several factors such as the current position of the terms, the visibility of your competitors in the market, the history and reputation of your domain. As a result, it is difficult to provide a constant value. Don’t forget that every customer, industry and site is different and needs different activities. In addition, the website promotion process includes many experts and resources, which translate into different costs.
Read more: SEOin WordPress
Competition and the effect on the price of website promotion
Imagine you live in a small town and there are only two grocery stores to choose from. One of them is yours. Statistically, 50% of the people living in this city decide to shop in your store, and you can easily surpass your competition by offering attractive prices, fresh products, excellent customer service or discounts. On the other hand, if you lived in a big city with thousands of stores, the situation would look completely different. After that, you have to work hard to win the hearts of customers and attract them for a longer period. Well, the same goes for the online world and SEO. If you operate in a specific industry where there are only a few companies that specialize in that field, your SEO will be easier.
The number of keywords selected for the SEO process
Today, most agencies recommend choosing long-tail keywords to target a large number of high-converting keywords that match users’ specific search goals. As you can guess, the number of keywords selected for the SEO process affects the price; Because the more keywords you choose, the more time the SEO agency has to spend creating and optimizing content and link development.
Selected keywords – SEO price
This is related to the point discussed above. If you do SEO for very competitive and general terms like “shoes” or “clothes”, it will be much more difficult for you to reach high positions in the search results and the SEO agency will have to spend more time optimizing the site . On the other hand, if you decide to focus on low competition and long tail terms, such as men’s Nike shoes or women’s dresses, an SEO company can get the site to the first page of Google in less time and cost.
Life and history of the website domain
One of the effective factors in SEO rate is the life and domain of the website. The domain life here means the first time the site started generating content and activity. Google trusts older sites more and shows them faster in its results. A newly established website needs more time to appear in Google results, so the longer the domain life of the website, the easier the SEO process and thus the SEO price goes down.
Imagine a situation where you bought a domain at an attractive price, created unique content, attractive design and intuitive page navigation. However, your rating will not improve. What is the reason for this situation?
The problem probably lies in your domain history. Simply put, domain history helps search engine bots get a general idea of your site. Google bots consider the content and activities done on the domain since the beginning. This is why it is so important to check the domain history before deciding to invest in a particular site. If a page has engaged in illegal activity in the past, it will be very difficult to improve its position and restore its reputation.
Current website terms
When asking for an SEO quote, an SEO agency must look at your website and briefly analyze its condition. If your page is full of valuable and user-friendly content, has visual navigation, infographics, video, CTA (call to action), it only needs some easy SEO activities such as content optimization, internal linking improvement, etc.
On the other hand, if your website contains little content, product descriptions are duplicated or copied from elsewhere, there are no elements that engage users, and the navigation is complex, the SEO process will be much more complicated and will involve many things, including copywriting, development changes and optimization activities. This is the thing that greatly affects the price of web promotion.
Google website promotion
In order to increase the ranking in Google results, a website must have an acceptable level of health in terms of technical problems. In addition to internal website promotion and external website promotion, technical website promotion is very important and if technical website promotion is not implemented properly, internal and external website promotion will not be effective. Therefore, if technical fixes are needed, the SEO cost of a website will also increase.
The location of the site in the selected keywords
Some sites have been able to appear in Google results for some time, but they are still not on the first page of Google. Website promotion and optimization of such websites (if there is no fine by Google) is easier than recently established websites and requires less time. Therefore, it is natural that its SEO cost is lower than newly established sites.
If a significant percentage of your pages are in very low positions (at the bottom of the results or even no results at all), it will be much more difficult and time-consuming to rank in the top 10. Therefore, the current position of your site and the goals you want to achieve are important factors that affect the price of SEO.
Type of SEO services required
Some people choose to optimize the entire site, while others prefer to focus on individual subpages. Some invest in comprehensive services including web development and copywriting, others require expert advice and implement all the proposed changes separately.
A company or person that provides SEO services
Services for website promotion and optimization do not have a standard rate and, as they say, a consolidation. Each person or company offers a different price for their SEO services. When choosing an SEO service company, in addition to the price of an SEO website , pay attention to the resume and portfolio of that company. Remember that the samples they provide you must be documented.
Content writing – SEO price
Writing unique content is a ranking factor that is becoming more and more popular. Therefore, it is worth your time to create texts that really help users and meet their needs. Besides improving your position in search results, it also establishes you as an expert in the field. As a result, users may decide to visit your site in the future when they need more advice or recommend it to friends and family. Consider starting a corporate blog. This is a great way to attract more visitors, increase the number of keywords your site ranks for, improve user engagement and convince potential buyers that your products or services solve their problems.
Today, content production is one of the most important ranking factors. A website should be created for the users of the slow quality content. Producing quality content that will make your website appear on the first page of Google is not an easy task and naturally it is expensive and SEO promotion of the website will also be effective.
In most cases, in addition to content production and technical health, placing backlinks on the first page of Google is necessary. Developing quality backlinks, including advertising reports, requires a fee, which affects the final price of the SEO project. Our team is constantly working to improve your backlink profile and build a database of quality backlinks from sites with high domain authority. In this way, we improve your domain authority and let Google know that your page is a quality source of information.
Different SEO pricing models
Success in SEO is not a bargain and the results do not come overnight. But, businesses willing to invest in the long game can see big profits over time. SEO services can be structured differently depending on your budget, goals, time frame and the level of direct attention you want. In most cases, you will be offered several options to choose from. Here, we describe 3 common models of SEO services and how much you can pay for each.
Monthly website promotion price
Many SEO companies offer monthly or annual contracts that revolve around a monthly calendar. At SoCooll , we design our strategies several months in advance and reflect on our work, results and progress at least monthly. Two-way communication between the SEO agency and the client is very important to achieve the best results. It is important to note that our monthly plans are adjusted according to the project budget to achieve the results desired by the client. Many monthly packages offered by other companies include the number and type of services such as written articles, built backlinks and optimized pages. These types of packages are sold by poor SEO agencies who care more about delivering a certain amount of tangible work each month than generating results.
Fixed price contracts
When you’re new to SEO services, or you don’t need extensive work, you’ll likely start here. Fixed price contracts allow customers to sign a contract with an agency and pay a fixed fee for the service, instead of a recurring monthly service. If you already have a copywriter on staff and a team of people creating your marketing strategies, but you need an SEO specialist to handle the technical side of things, you can hire a fixed-price contractor. Fixed-price contracts are often project-based, and the rate you pay varies depending on the services you need. (These services must be listed on the agency’s website.)
Paying for SEO on an hourly basis
Hourly consulting can be an excellent option for doing SEO work on a lower budget. However, to minimize the hours you invest and get the most out of it, hourly SEO consulting only works if you have a pretty decent basic knowledge of SEO.
How will you know if the quoted SEO price is fair?
As in most situations, when the quality of the service increases, so does the price, it is important to do the research before making a decision. Here are some factors that can help you decide:
- Search for a portfolio. If it is easily visible on the website, then they are proud of their success story. Otherwise, if you’re having trouble finding their portfolio, chances are they’re new or don’t have much to show.
- Check customer reviews. Customer reviews on the company website and third-party websites can help you evaluate the agency. There will be positive and negative comments, so rate carefully; Because as with all products and services, what works for some may not work for others.
- talk to them; Talking to them will allow you to learn more about their strategies, their portfolio and the type of methodology they will work on your project. There is also something about talking to them directly that allows you to assess whether they are the right company for you.
Why is the price of SEO high?
The term “expensive” is relative. A super cheap car still costs more than a cup of coffee, but does that make it more expensive? Some businesses may consider 1,000 USD per month expensive and some may see up to 10,000 USD reasonable. The term “expensive” really depends on the business, the industry, the budget and the owner’s expectations of an SEO campaign. The reason people have trouble paying for SEO is because SEO is an online service. Spending money For something that doesn’t have a physical presence can be challenging. Business owners usually don’t understand the value of SEO until they experience it. Once you understand the potential and value of SEO, you will understand the importance of SEO.
There are three main reasons to answer the question “Why does SEO cost so much?” or “Why is SEO expensive?” First, SEO is a long-term process that takes a lot of time. Second, it takes a lot of work, resources and strategy to succeed in SEO. SEO experts work tirelessly to achieve the best search engine rankings and then must work to maintain those results. Third, an effective SEO campaign requires an expert SEO expert to develop and implement a successful strategy. Experience and skill are not cheap!
SEO is a long-term strategy
Your SEO journey is not an overnight project. Most SEO campaigns last between 6 and 12 months, creating a sustainable framework for your business to continue earning long after the campaign ends. Anyone who promises “fast” results is relying on black hat SEO techniques and will only make your site suffer. An SEO campaign is definitely a marathon. Improving SEO takes time, work and money. Sometimes it can take weeks for the pages to be indexed, let alone rank on the first page of Google!
SEO requires work and maintenance
Improving your ranking in search engine results takes time and effort. Most SEO campaigns are heavy and require a lot of work initially, followed by ongoing strategic maintenance. During the first few weeks or months of an advertising campaign, an SEO specialist spends a lot of time researching, learning, adjusting and adjusting the various elements of the website. Once a website starts receiving positive SEO signals, an SEO specialist must plan to maintain its position in the results.
There are many elements at play when it comes to search engine optimization. SEO professionals must be aware of the latest algorithm changes and know the latest, safest and most effective SEO techniques. There are more than 200 factors in Google’s algorithm that an SEO expert must consider. The price of SEO reflects the amount of work that is done for a campaign. The tasks performed in each campaign include the following:
- Site analysis
- market research
- competitor analysis
- Keyword research
- Internal SEO
- External SEO
- Content marketing
- Analysis and reporting
Paying for SEO expertise
When you work with a reputable SEO company, you rely on their experience and expertise in SEO. In the world of digital marketing, SEO is one of the most complex and technical parts of it. Compared to an expert, those with little SEO experience will put more effort into achieving top results on Google. Those who provide good and quality SEO services invest all their time in learning, researching and adapting to the latest changes in Google’s algorithm. The more money you invest in SEO, the better quality service you will receive.
When you hire a professional SEO expert, your chances of success increase. Don’t forget the cost of lost time and resources in the case of hiring a beginner is much more than paying a professional’s salary! Don’t gamble on the future of your site. SEO expertise is not achieved overnight; SEO knowledge comes from years of study and experience on a large number of websites. You are essentially buying the years of experience and expertise of an SEO expert.
What is the ROI of SEO?
There is no guaranteed ROI for SEO services. In fact, if an SEO agency gives you an ROI promise, you should run! The good news is that most companies see positive results from SEO. According to First Page Sage’s internal research, most clients who invest in SEO see mixed returns in the first three years. However, the average rate of return depends to a large extent on the types of services as well as the industry of the company.
Your understanding of SEO pricing allows you to make better decisions when hiring an SEO company. Once you know what you are looking for and how much you need to spend, seek services from top SEO companies. Then, choose the company that you think best meets your needs within your budget. If you want to work with one of the best SEO service providers, with the experts call SoCooll. We are ready to offer you and help you bring your business to the top of the Google results.
How long does it take to see the first results?
SEO depends on many factors. Many of them are out of your and the SEO agency’s control. Besides, SEO work takes time to reap its benefits. You likely won’t see an immediate increase in traffic after restructuring your content. While there is never a set rate of return for SEO, the key is to be patient and consistent. Most companies see returns within six months to a year of launching an SEO campaign.
SEO requires a lot of time, patience and hard work, and satisfactory results do not appear overnight. Website promotion is an ongoing and long-term process that must be regular and consistent. The first results of SEO activities, i.e. increasing the website’s visibility in search results, are often seen in the first 3 months of the SEO process. Over the next few months, organic traffic will improve and then you can see an increase in sales. but! It is important to remember that in the case of some sites the results appear faster, while other pages have to wait a little longer, there are no rules here. This may depend on whether we are generating traffic from scratch or augmenting existing traffic. Each page is different and finding a personal recipe for success is critical. Be patient and wait for the results.
SEO is now a necessity for businesses to compete, build brand awareness, increase organic traffic, get more conversions and maximize revenue. Quality SEO services will cost more; Because the expertise, manpower, software and tools needed to deliver the best results are provided to you. By choosing a cheaper alternative, you risk hiring a team of amateurs that can do more harm than good in the long run! Either way, it’s best to do your research beforehand and gather information to consider your options.
SoCooll SEO website price
According to the above, the price for an SEO site in SoCooll depends on the keywords, the position of the site in the results, the technical health of the site and the production of the content. After consulting with SEO experts in choosing the keyword, the SoCooll collection according to the cost factors mentioned SEO announces the site to the customers and after the contract (guaranteeing the first page of Google) on the process the SEO site will start to place the site on the first page of Google.
SoCooll website development company is ready to provide services to its customers with several successful portfolios in the field of website promotion in stores and corporate websites. Contact our experts for website SEO advice and pricing questions