Google Search’s core updates
Google core updates are updates that Google releases in order to improve the quality of the results it’s showing to users by improving the Google algorithm by updating it to detect spam and SERP manipulation.
Here is a list of Google SERP updates, which also incldes the latest April 2023 google review update and the March 2023 Core google update.
What are google core updates?
Most of the time the google updates are focused on spam preventing, with most attention towards spam links and copy pasted content.
The spam updates are done by a manual or algorithmic action, as can happen to pages that do violate those policies. In fact, a core update targets sites in broad context and the changes are made to the overall SERP algorithms. These changes may cause some pages that were previously under-rewarded to do better in search results.
If your site has pages that experience a change after a core update, you might need to change a few things.
Try updating outdates or copy pasted content and removing unwanted spam backlinks.
Google Core update March 2023
The Google core update in March 2023 was complete as of March 28, 2023. If your site saw ranking drop at the time, check if it has any manual action in google search console.
If not, check if your site has any copied content or a lot of low quality spam backlinks.
If non of the above is correct for your site, try checking other options or contact an expert to check them problem.
What was Google April 2023 update about?
Google April Update 2023 changed the google reviews algorithm, which now covers reviews about products, services, and “things”.
If your site was affected by this update, try changing your reviews.
The rollout was complete as of April 25, 2023.