Recommended website optimization service
A recommended website promoter understands that advanced digitization means that almost every company invests in its own website and promotes it. However, promoting a website is not the end of the activities, but the beginning of them. The mere existence of a website, even a recommended one, in today’s competitive market is not enough. In order to be successful, you need efficient and effective marketing, which will also affect the positioning of the website. Without a promotion process for your website, you are simply left behind. Whether you are looking for a recommended or non-recommended promoter, there is no doubt that it is quite clear to you that the promotion process for your website is a mandatory and compelling necessity, of course, if you aim to reach the first results on Google.
In order to know how to promote a website on the Internet, what tools and advertising channels to use, and what to do in order to be known among the users, it is necessary to consult with a recommended website promoter since he has the strategy he uses and which has been proven in the promotion of various websites; therefore, they are on the key list, and proof of this are the websites that he has promoted. And their position in the Google search engine—does it seem obvious? Want to reach potential customers as soon as possible? Use Google AdWords!
Recommended SEO firm: a long-term challenge
A recommended website promoter in the Internet world is a necessity, as we said to anyone who is looking to promote the website he owns. The search tool Google is a means of communication that has become a great tool for advertising services and products in all industries and sectors of the global economy. However, in order to promote a given website on the Internet and achieve recommended, permanent, and long-term goals, promotion through one marketing tool or channel is not enough. It is necessary to integrate activities within the different advertising channels offered by online marketing. The Internet offers many options; which ones should you take advantage of?
Recommended SEO Service
SEO and internet marketing
SEO (Search Engine Optimization) is a series of activities aimed at improving the position of a given website in the organic, i.e., free, search results of Google. These are both on-site and off-site activities performed by developing a recommended link profile. Moreover, an effective SEO strategy by a recommended web promoter is based not only on technical activities but also on the creation of fascinating and interesting content containing key phrases. Although the promoter’s SEO activities require a lot of time and work, in the long run they bring very stable results. A study conducted by Whitepress shows that 51% of users click on the first link displayed in the Google search engine after entering a specific recommended word, so there is something to fight for.
Google site promotion price
We know that business owners are looking for direct and simple answers. You want a simple figure that matches your monthly or annual budget. But the reality is that the cost of SEO can vary dramatically depending on the services you need. The price of an SEO package varies according to many factors, such as the amount of content required, expectations, forecasts for business growth, and the scope of services required. You should have a fairly good view of web promotion services so as not to be surprised when you receive web promotion offers from marketing agencies. We have written you the complete guide to the price of web promotion.
Here are the main things that are done in SEO process:
- technical optimization of the site, including:
Title, i.e., the title of the page (on the search results page, it is located above the website address),
meta description, i.e., a short description that the Google search engine displays at our website address in the search results,
– editing URLs in such a way that they contain key phrases –
graphics – both in the titles And the so-called alternative image descriptions should include key phrases,
- correct choice of keywords (the more specific phrases, the greater the chance that we will attract a user who is really interested in the offer or product),
- Positioning for phrases with the so-called “long tail“—these are phrases that answer most of the queries entered in the search engine; they are more specific than keywords and therefore less popular, but they generate very valuable traffic.
- Creating interesting and tailored content that contains key phrases in:
– Page title,
– Main content,
- Creating a friendly and intuitive website interface
Page Speed test & mobile-friendly
We must not forget that the site should be responsive; that is, it should be displayed properly on devices with screens of different sizes (smartphones, tablets, laptops, and desktops). To check if a website is mobile-friendly, you can use the Google Test Mobile Friendly tool.
The ranking factor that affects the site’s position in the search engine is also the page loading speed, which can be checked, among other things, by using Google Analytics.
Recommended SEO service : become a blogger and an expert in your industry
Beginner web promoter or expert web promoter? Are you just starting your adventure with your company website? An excellent way to increase traffic to your website is through recommended blogs that are compatible with your field of business activity. For this type of blogging you can use WordPress. If you are not an experienced web developer, you can use free tools, such as Google Keyword Planner, to check which keywords related to your business are of interest to users. On this basis, it is useful to create fascinating content that answers the questions of potential customers and dispels their doubts. In this way, you create additional subpages on your website that are indexed by Google. The more valuable subpages there are, the better your site ranks in search results.
What are the benefits of running your own blog? Above all:
- You build the image of an expert,
- You support conversion growth.
- You can get valuable links leading to your website.
- You expand your network of contacts in the industry.
Buying links is a way to increase traffic to the site.
An interesting solution is also to publish an entry on someone else’s website with a link to your website. In this way, you acquire a valuable link with much greater value for a position than those of directories or forums on the Internet. Moreover, it is very likely that a reader who is interested in your post will also visit your website. If you have business relationships with other entrepreneurs in your industry, you should also take care to exchange links that will benefit both parties.
Google Ads advertising system: quickly acquire new customers
Links sponsored by an organic promotion company, highlighted in Google search results as “advertising,” are displayed in different places: at the top of the list of results, on the side, or right at the bottom. Google is testing different solutions, which does not change the fact that a PCC advertisement created in the Google Ads system is an excellent way to advertise highly profitable products. The reason for this is that Google charges per click (cost per click) in the ad that goes to the website, and the rates can change.
When using the Google Ads system, you should:
- promote ourselves using keywords that best suit our business profile or advertised product (using, for example, Google’s keyword planner),
- Continually optimize bids and search for new key phrases.
- constantly analyzing the number of conversions and campaign costs.
Incorrectly chosen keywords will not only expose us to costs but also not bring a conversion and, in addition, increase the exit rate from the landing page. However, a well-adjusted Google Ads campaign has many advantages: it enables a quick assessment of effectiveness (thanks to the installation of a special code for counting conversions on the website), as well as the creation of text ads in the Google search engine. and graphic (contextual) ads on sites that use the AdSense advertising system.
Remarketing, or how do you remind your customers about yourself?
Here comes the explanation.
An organic SEO company
You can also create remarketing ads in your Google Ads account. They are for those users who have previously visited your website or mobile app but did not convert.
Depending on the type of site, conversion can be:
- making a purchase in an online store,
- Subscribe to the blog newsletter.
- through the contact form on the Marketing Office website.
Thanks to remarketing, you can remind them about you and, at the same time, encourage them to come back, for example, by offering a discount. These banner ads are displayed in the advertising network of Google’s partners, that is, on various popular websites, using cookies for this purpose. The payment is charged only for clicking on the banner and moving to the page, not for displaying it. Remarketing increases website traffic and attracts customers, so it is worth betting on it, especially in online stores.
Social media is the power of online marketing!
The Digital in 2019 global report, created in collaboration with We Are Social and Hootsuite, shows that Poles use the Internet on average for 6 hours and 2 minutes a day. In turn, the average time spent on social media is 1 hour and 45 minutes (data from the same report). The great popularity of this type of portal, especially Facebook, makes social networking sites an excellent tool for advertising their services and websites.
How do companies promote themselves on Facebook? By:
- Creating your own company website (known as a “fan page”), along with contact information, a link to the website,
- regular publication of posts with valuable content,
- Participation in thematic groups connecting entrepreneurs and/or customers from a given industry,
- Creating links on your website (so-called social bars) to company profiles on social media,
- constant contact with customers (answering messages and comments, providing the possibility to establish telephone contact),
- Paid ads are displayed on the platform using Facebook’s ad tools.
The Facebook Ads advertising system allows you to target ads to specific people.
Facebook ads are targeted according to the following criteria:
- following specific brands, companies, or people, especially so-called celebrities.
Facebook is the main marketing tool, but it is not the only one among the social networking sites. Entrepreneurs on Instagram and Twitter are equally effective. The first, also owned by Facebook, is used not only to collect your own photos but also to promote your personal brand online. how? First of all, thanks to the fact that it allows you to combine attractive text content with visual content (images and videos), It is worth paying attention mainly to video communication because, according to reports, it provokes 38% more engagement than posts containing only images.
Freelance web developer
In turn, a study by Instagram itself shows that up to 90% of users follow business accounts on the platform, which is why Instagram is becoming an important advertising channel, ranking right after Facebook.
People working in the creative industry can take advantage of the marketing benefits of Pinterest, which allows them to gather ideas and inspiration. You can also promote your own pins with paid ads. Companies targeting their services or products at young people can use SnapChat, but advertising there is expensive compared to other media.
Recommended website promoter
In some industries, LinkedIn will work as a portal that allows you to build a network of professional contacts. By creating engaging blog content and sharing it on your LinkedIn wall, you can significantly increase traffic to your website while effectively developing a personal brand within your industry and among potential and current clients.
Marketing affects everyone! Recommended website promoter
What is influencer marketing?
Influencer marketing is about promoting your services or products through famous people. Contrary to appearances, you don’t need to have a budget to work with headline celebrities. The price of website promotion may be enough to rely on a blogger with a large group of regular, loyal, and committed recipients who will recommend the product to her readers in exchange for a free sample or a commission that will not limit our budget.
SEO SEO? Yes, but not only the texts are important; a website promoter is recommended.
For several years, there has been an argument that valuable and properly adapted content is the most important thing in Internet marketing. However, it is worth remembering that content is not just texts containing key phrases.
Content marketing is also:
- photos and infographics,
- Tutorial videos on YouTube and a short Instagram story
- consistent visual communication on social media,
- promotion of content in various channels (paid and free).
What is content marketing? “Eye to eye with internet marketing”
When using audio and video content, remember that Google’s robots cannot recognize what is in it. It should be made easier for them. how? All you have to do is publish a description of a given video or recording on the site, using keywords. Moreover, if you want to take advantage of the full potential of content marketing, alongside a podcast or video, choose its text transcription.
Advertising on YouTube: recommended website promoter
A study conducted in 2020 shows:
- YouTube was, along with Google and Facebook, the most popular portal.
- The YouTube mobile app was one of the top three most used by users.
This data shows that YouTube is currently a great tool for promoting your brand. How should you advertise? Mainly through:
- making your own movies,
- Display ads and advertising layers are displayed on desktop computers and laptops.
- Video ads that can be skipped after 5 seconds; appearing directly before, during, or after the video; no more than 3 minutes; displayed on desktop computers, laptops, mobile devices, televisions, and game consoles;
- non-skippable video ads, no longer than 20 seconds, displayed on mobile devices, laptops, and desktops;
- Advertisements in segments last up to 6 seconds and are displayed on mobile devices, desktop computers, and laptops.
Don’t forget email marketing, website promotion, and internet marketing.
Do you think that web or e-mail marketing is an inefficient tool because users receive up to a dozen such promotional messages a day and automatically delete them? It’s all about interesting content! A properly planned email marketing campaign allows you to remind your customers about yourself and build an engaged community that willingly returns to your website. The activities are not easy, but definitely worth the time. In our experience, email marketing can be used to:
- acquisition of new leads,
- development of a brand image,
- maintaining relationships with existing customers.
Why is email marketing a profitable form of SEO?
because keeping a customer is much cheaper than acquiring a new one. By collecting the e-mail addresses of interested users, you can remind them about you at the right time by offering discounts or information about new products.
How do I promote a local website? Using Google for my business: a recommended SEO promoter
What is Google for my business? An organic promotion company
Google My Business is a free tool that allows you to manage your company’s image in the Google search engine and Google Maps. By adding your business card and the most important information to your profile (exact location, opening hours, reviews), you make your company appear in organic search results and Google Maps for users who are nearby.
You can add photos to your profile, which will surely affect the popularity of your website and increase the number of referrals. By creating an account, you can also track how many people viewed our business card and how many contacted us by phone by clicking on the phone number displayed.
Which companies use Google listings for my business the most? An organic promotion company
- barbershops and beauty salons,
- Coffee shops.
There is a reason: up to 5 million searches per month are for restaurants and over 3 million for hotels.