Google organic SEO – The impact on the future of your business
Organic website promotion in Google correctly: what is it anyway? Do you have a business? You know how important it is for users to visit your site. After all, this is where potential customers can learn more about your products, services, and brand; in short, this is your stage to organically show what your service or product represents and is unique. Organic website promotion on Google can be done in the form of accelerated and low-quality promotion, which, so to speak, gives us some time to reach the first results but does not promote in an organic and natural way, as Google expects the websites to grow more or less slowly with effective and high-quality promotion over time.
Google SEO is done by implementing On-page and Off-page techniques in order to improve your site ranking and authority on Google, For example, by writing quality content which is updated on a regular basis and doing a good keyword search before, you are improving the SEO of your site on Google.
The way that SEO works on Google is by using different methods of content and site optimization, we provide better results for Google bots and users. When your content is unique, and your site domain authority (DA) is high, the better your SEO and rankings on Google.
Yes, Google reviews do help SEO in few different ways. If we take Google My Business for example, the more 5 star reviews your site has, the higher your chance to rank on first results on Google maps search.
Organic website promotion on Google
In fact, organic website promotion on Google is a process that combines skill and control over the requirements of the search engine, like the great search engine Google, only without the need for endless payment when you run a sponsored campaign on Google. You can be sure that through organic promotion, your website will be in a much better position on the search engine results page, which can lead to increased website traffic and ultimately sales. And of course, if the organic promotion is carried out in an intensive and high-quality way, it is possible to reach the first results organically, and even the first result and the results speak for themselves.
Be more If these results are what you expect, then join us to learn more about organic SEO basics, organic SEO strategies, and how organic SEO can change the game for your business.
If you would like to speak with an expert on organic search engine optimization, feel free to contact us to learn more about our organic SEO services.
The relationship between Google and organic website promotion
Let’s talk about how ranking works and how SEO and Google are related.
Before we can talk about organic SEO on Google, it is first important to understand this search engine and why it plays such an important role in your organic SEO strategy.
As a search engine, Google has a lot of responsibility. The main goal of a popular search engine is to ensure that, when a user searches for something, it returns the most informative and useful results possible.
Google wants the results it provides to be comprehensive resources that match the user’s search intent, meaning the information they want to find when searching on Google.
Not only that, but Google also cares about the experience that its users will have on this site. For example, looking at things like the UX of the site, how fast the information is loaded, and how long the user stays there are also some of the parameters that Google refers to.
Organic SEO Google
Some SEO strategies on Google include:
Keyword Research: Your website will rank at the top of the SERPs when people search for keywords and phrases related to your business, so you need to research your keywords.
Content production: content production of various types with the aim of placing valuable keywords for use in organic SEO
Build an internal link profile: Make sure your website pages have links to other pages on your website so that search bots can crawl your website and index its pages.
Adding multimedia to the content: Adding visual elements such as images, infographics, and videos to the website pages will be very effective in attracting visitors and encouraging them to spend more time on your website, and it will help you in advertising and marketing your products or services.
Google AdWords vs. organic SEO
The main difference between Google Ads and organic SEO is that organic SEO is free but takes more time to implement, while Google Ads are a paid solution with faster results.
Non-organic SEO is also called “paid website promotion.” As the name says, the difference between organic SEO and paid advertising is that paid website promotion costs money, while organic SEO is free.
The main difference is that paid ads get instant results, while SEO takes time to build and get results from.
Organic SEO specialist
An organic SEO specialist is in charge of creating useful and meaningful SEO campaigns in order to deliver your website better results and a better position on the SERP.
Better SEO positions made by an SEO specialist will deliver better performance in generating leads and sales for your business.
Is your website easy to use?
Make sure your site is easy to use and aesthetically pleasing. Make it as easy as possible for visitors to find the information they’re looking for. Also, make sure the buttons and forms are correct and that your website design is up-to-date. Now that you know what organic SEO is, you may be wondering how you can turn this information into an effective strategy for your business.
Let’s dive into a five-step organic SEO strategy that will surely get your site noticed by Google. Of course, you may only want to perform some of these steps.
Step 1: Conduct keyword research.
Keyword research is critical; in fact, some say it’s the foundation of effective Google SEO strategies.
When doing keyword research, use a keyword spotter to identify valuable keywords for your business and industry. Start by entering keywords related to your products or services.
Using this tool, you can see the changes in the desired keywords, their search rate, the competition between them, and the value of each click.
Ideally, you’ll choose keywords with high monthly search volume and low competition.
SEO specialist: what is organic promotion?
An SEO expert is usually called a “web developer.” less commonly referred to as an “SEO expert.” This profession is also called the profession of the future. The history of this profession does not go back far and is closely related to the development of the Internet. Every SEO specialist should have a thorough knowledge of the functioning of search engines and follow any changes in algorithms because his tasks include optimization and SEO.
The result of the work of an SEO specialist is high positions for the site for specific keywords in the search results, unless, of course, the actions taken do not differ from the guidelines of the search engines. Website promotion on Google, or SEO, is a rather difficult profession because it requires constant deepening of your knowledge and being up to date with the constantly changing standards of creating pages in terms of their highest position in the search engine ranking.
Just a few years ago, websites with a mobile or RWD version were an exception in the market. Today, it is already the standard since most internet users’ searches come from mobile devices. Google is also leading the way by introducing a mobile-first index, where site content on phones is crucial for placement on computers as well. The promotion company must be up-to-date on every innovation in the market. Otherwise, it will begin to lose effectiveness in promotion, losing customers, and reducing profits.
Organic website promotion in Google: keywords
When choosing keywords, you should consider choosing a variety of short and long keywords. Short keywords are more general keywords like “ice cream cake.” Long-tail keywords are specific words and phrases, such as “chocolate chip ice cream.”
As you can see, these keywords are very different and attract searches with different goals.
If you run an ice cream shop or write an article that includes the keyword “ice cream cake,” you will have a hard time ranking in the search results for that keyword!
What is organic SEO?
Organic SEO is an online marketing strategy that consists of smaller strategies such as extracting keywords and inserting links that help your site rank at the top of non-organic search engine results pages. If it’s important to you to reach your site, go ahead. If you have pages or search terms that you want people around the web to reach, you need to focus on organic website promotion in Google; otherwise, it won’t happen by itself.
Website promotion services for small businesses
Website promotion services include organic promotion (SEO) and sponsored promotion such as Google AdWords and advertising on social networks.
Website promotion price
The price of website promotion depends on your requirements and budget, the strength of the website, and what needs to be done. If it is necessary to carry out organic website promotion, there are various service packages that are mostly built on search word research, suitable for writing articles on relevant topics, developing links, examining the site and finding existing deficiencies and correcting them, issuing a performance report, etc.
For the full article: website promotion prices
Internet promotion by an expert web promoter is actually an SEO service in the professional language, which is pushing your store in the digital world up the mountain where there are other businesses, maybe competitors or not, that do promotion for their websites for sure, and therefore they are at the top. No matter how attractive your website looks or how valuable and special your brand is, if you haven’t promoted it, you’re simply not there. Many invest in the development and design of the website because it seems to them that it will be enough and a well-designed website will climb to results on its own, but in reality things are different; you must promote the website.
Organic SEO companies
When you work with an organic SEO company on Google, you rely on their experience and expertise in SEO. In the world of digital marketing, SEO is one of the most complex and technical parts. Compared to an expert, those with little SEO experience will put more effort into achieving top results on Google. Those who provide good and quality SEO services invest all their time in learning, researching, and adapting to the latest changes in Google’s algorithm. The more money you invest in SEO, the better the quality of service you will receive.
Paid website promotion vs. organic promotion
There are several options for website promotion: sponsored advertising on Facebook, in search results, or promotion on Instagram. Effective advertising will allow you to quickly reach your message and obtain new customers or recipients. Facebook Ads allows you to target your ads in a very precise way and is a complement to organic website promotion on Google.
How do I upload the site?
Take care of the website’s accessibility before you start implementing additional website promotion methods. Take care of the basics; without a website that functions well and is accessible to users, you will not be able to achieve the expected results. To begin with, you should take care of:
- adapting the website for mobile devices,
- page loading speed,
- Clear navigation and good website organization
- adapting the site to UX requirements,
- website security,
- There are no technical problems on the site.
According to Google’s latest requirements, algorithms notice that the page that appears in the first search results is adapted to the needs of the recipients. Upon entering the site, they should be able to quickly find the answer to the question they are interested in and stay on the site more willingly.
Want to learn more about it? Read the articles below: What is SEO? A comprehensive guide to technical page optimization
How do you optimize your landing page for usability and user experience?
How do I promote the site to the first page of Google?
In order to promote a website to the first page of Google, the first thing to do is choose the right keywords. Choosing the right keywords is the basis of an effective SEO strategy. What should I do to do it right? First, define which customer you want to reach. The following stages of customer types can be distinguished:
- A user searches Google for a solution (looking for advice, hints, or information),
- A user is aware of the solution and knows more or less what to look for. He enters in the search engine phrases that describe products:
- services and specific brands),
- A user searches Google for opinions (knowing what he is interested in),
- Before making a purchase, a user looks for opinions, reviews, and comparisons.
- The converting user (who already intends to buy) enters phrases with additions such as “price,” “cheap, “store name,” and “location.”
It is useful to define a Google SEO strategy in such a way that you optimize the site for users with different intentions. When looking for keywords, you should also focus on the competitiveness of the keywords; you can check the level of this factor, for example, with the free Ubersuggest tool or the Ahrefs tool.
Organic website promotion on Google: what is a keyword competition?
What is keyword competitiveness? The high competition means that many companies and websites rank these words and promote them in Google in an organic way; usually, these are short and general phrases. Very competitive phrases can often be attributed to the first stage of the customer journey. Promoting a website organically to the first page for these phrases involves a lot of work as well as a larger financial investment, but if you want to get to the first page of Google with your SEO strategy, focus on long-tail keywords. Why? There are several arguments in favor of this solution. First of all, long-tail phrases have a lower level of competitiveness than general phrases, but that doesn’t mean they’re less valuable.
Long-tail phrases: promotion to the first page of Google
Long-tail phrases are less searched, but users who type them into a search engine are more likely to convert. Moreover, long-tail phrases are not only easier to position but also increase the visibility of the site for general phrases. If you assume that you want to position your store for the phrase “roller blinds with guides day-night,” which has an average monthly search volume of 390, you will also increase the visibility of your site for the very competitive keyword “day-night curtains,” which has a large monthly search volume. Want to learn more about choosing keywords for website positioning? Check out the following articles: How do I choose location keywords? Effective phrasing strategies
What is a long tail? About long-tail phrases
and the best free SEO tools See the list!
Marketing affects everyone! Recommended website promoter
What is influencer marketing?
Influencer marketing is about promoting your services or products through famous people. Contrary to appearances, you don’t need to have a budget to work with headline celebrities. The price of website promotion may be enough to rely on a blogger with a large group of regular, loyal, and committed recipients who will recommend the product to her readers in exchange for a free sample or a commission that will not limit our budget.
Organic web promotion on Google: recommended web promoter
For several years, there has been an argument that valuable and properly adapted content is the most important thing in Internet marketing. However, it is worth remembering that content is not limited to texts containing key phrases.
Content marketing is also:
- photos and infographics,
- Tutorial videos on YouTube and a short Instagram story
- consistent visual communication on social media,
- promotion of content in various channels (paid and free).
What is organic SEO?
Before we get into the whys and wherefores of organic and inorganic SEO, let’s review exactly what SEO is. SEO is a marketing strategy where digital marketers make it easy for search engines to find, list, and rank websites run by these experts.
Google determines what ranking a website receives based on various factors. These factors include domain life, bounce rate, keyword relevance, and more.
The advantages and comparisons made in this article are concentrated on Google. The reason for this is that Google has a huge and significant share of the search engine market, but everything explained in the article also applies to other search engines.
What is organic SEO?
Organic traffic comes from users who search for a term and then click on one of the websites displayed in the search engine results. The biggest difference between organic and inorganic SEO is that websites don’t pay for organic traffic.
Organic traffic is more valuable than inorganic traffic; however, this does not mean that organic ads are more suitable for increasing business sales than paid ads. Part of this is because the sites shown are the best available sites for the search term. Another part is that organic visitors are interested in the requested topic.
Organic SEO is created with quality content and optimized keywords.
What is inorganic SEO?
Inorganic SEO refers to optimizing your website using paid strategies. These strategies include pay-per-click (PPC) advertising and paid social media advertising.
When you get traffic through PPC, you are actually paying the search engine every time a user clicks on your ad and lands on your site. The most common type of PP advertising is through the Google Display Network.
To set up an inorganic SEO strategy, such as a PPC campaign, a digital marketing expert needs to analyze the keywords they plan to target. The relevant expert then writes text ads so that when users search for the same keyword, those ads are shown to him.
The advantages of organic website promotion in Google: a summary
One of the main benefits of organic SEO is that users are more likely to click on and check out these types of results because these types of results are often more reliable than monetary results. In fact, a third of internet users skip paid results and click on the first organic result displayed for their search.
Another advantage of organic SEO is that it has no direct cost. Of course, it should be noted that you need to work to raise the quality of your site. Boosting your website’s organic SEO will make your brand known to others and increase your company’s credibility at the same time.
Just as Google shows a website in a higher position among the search results based on its credibility, users also assume that if you have received a higher ranking and position from Google, you are more reliable.
In conclusion, it can be said that the importance of organic website promotion in Google is quite clear, whether you are there or not.